In a significant move for the domestic film industry, Reliance BIG Entertainment, the films production arm of Anil Dhirubhai Ambani Group, today said that it will produce, distribute and co-produce 69 films in Hindi, English and regional Indian languages over next two years.
This is important because no film production company has so far announced so many film projects at one go. Recently, UTV Motion Pictures announced launching 18 films within next 10 months at an budget of Rs 1,000 crore and Percept Motion Pictures announced launching 27-films to be released over the next two years at an estimated budget of Rs 600 crore.
Reliance BIG Entertainment film foray is the largest so far. The company also inked a film production deal with Vinod Chopra Films and Excel Entertainment with which eight films will be co-produced and distributed over the next two years. These announcements was made by the company at the ongoing Cannes Film Festival in France.
According to industry estimates, the production value of the 69 films will be in excess of Rs 1,200 crore and some of the films will be made in languages like Punjabi, Gujrati, Marathi, Tamil, Telegu and Bengali among others.
Leading Bollywood actors like Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan, Govinda, and Rishi Kapoor among others will be the principal actors in some of these films.
Commenting on the association of Vinod Chopra Films and Reliance BIG Entertainment, Vinod Chopra said, "Vinod Chopra Films is proud to be known for raising the bar in Indian cinema, discovering and nurturing new talent, giving established filmmakers and actors the opportunities to excel in their works and striving for excellence without compromise.
We are excited and proud to be associated with Reliance BIG Entertainment and know that this alliance will ensure that our films reach every corner of the world, allowing us to take our cinema to the next level."
Amit Khanna, Chairman of Reliance BIG Entertainment remarked, "Bringing Vinod Chopra Films to Reliance BIG Entertainment is a major coup for us. To be able to collaborate with someone as passionate about the industry as Vinod is both an exciting opportunity and a privilege. We look forward to celebrating future success together."
Reliance BIG Entertainment also announced its partnership with Excel Entertainment to present 6 feature films over the next two years. Excel will produce the films and Reliance BIG Entertainment will executive produce and handle global distribution in all media.
Ritesh Sidhwani, Director - Excel Entertainment commented, "The Reliance BIG Entertainment and Excel Entertainment pact is being looked upon as one of the most noteworthy collaborations in the Indian entertainment industry. We are seen as a cutting edge unit in terms of our material and initiative and it's an honour to be here in Cannes with our new collaborators Amitabh Jhunjhunwala and Amit Khanna."
Friday, May 16, 2008
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